Creating a store for Victoria’s Sponge brand which will be more appealing to younger generations allowing her to reach a bigger audience. This will give her brand a push towards a stronger brand identity as the space will be easily acknowledged that it is her space. Providing an exciting space for younger generations.
The use of sustainable design will help Victoria enter a new eco-friendly era as she cares about her family, she will also have a space that doesnt harm the environment.
Design a dynamic display to create energetic and joyfulness through the space where people can take pictures of and create a lively transition through the spaces.